Stefan Kreppel: Neuer Leiter IT & Innovation Bei Österreich Werbung

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Post on Nov 05, 2024

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Stefan Kreppel: New Head of IT & Innovation at Österreich Werbung

Österreich Werbung (ÖW), the national tourism board of Austria, has appointed Stefan Kreppel as its new Head of IT & Innovation. Kreppel, a seasoned IT expert with extensive experience in digital transformation, will be responsible for driving the organization's digital strategy and implementing innovative solutions to further enhance Austria's tourism offerings.

A Proven Track Record in Digital Transformation

Kreppel brings a wealth of expertise to his new role, having spent over 20 years leading digital transformation projects in various industries. His previous positions include Director of IT & Digitalization at the Austrian Federal Ministry of Finance and Head of IT & Infrastructure at the Austrian Federal Ministry of Education, Science and Research.

His experience in managing complex IT systems and driving innovation within large organizations makes him an ideal candidate to lead ÖW's digital initiatives.

Key Focus Areas for Kreppel

Kreppel will be responsible for overseeing a wide range of initiatives, including:

• Digital Strategy Development & Implementation: Crafting a comprehensive digital strategy that aligns with ÖW's overall objectives and leverages the latest technologies to enhance tourism experiences.
• Data Analytics & Business Intelligence: Analyzing data to gain insights into consumer behavior and market trends, enabling data-driven decision-making for marketing and product development.
• Technology Infrastructure Management: Ensuring the smooth operation and security of ÖW's IT infrastructure, including its website, mobile apps, and other digital platforms.
• Innovation & Digital Product Development: Identifying and implementing new technologies and digital solutions to create innovative tourism products and services that meet the evolving needs of travelers.

Driving Innovation in the Austrian Tourism Industry

Kreppel's appointment signals ÖW's commitment to embracing digital transformation and leveraging technology to further strengthen Austria's position as a leading travel destination. His expertise in digital strategy and innovation will be instrumental in driving the organization's efforts to enhance its online presence, improve the visitor experience, and adapt to the changing landscape of the tourism industry.

As the head of IT & Innovation, Kreppel is expected to play a crucial role in shaping the future of Austrian tourism, contributing to its growth and sustainability in the digital age. His leadership and expertise are poised to drive innovation and deliver exciting new experiences for visitors to Austria.