Stefan Kreppel: Neuer Chef Für Digitalisierung Bei Österreich Werbung

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Post on Nov 05, 2024

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Stefan Kreppel: Neuer Chef für Digitalisierung bei Österreich Werbung

Österreich Werbung, the national tourism board, has appointed Stefan Kreppel as its new Head of Digitalization. He will be responsible for driving the organization's digital transformation and ensuring a seamless digital customer experience for travelers.

Kreppel's Expertise and Vision

Kreppel brings a wealth of experience in digital marketing and strategy to his new role. He previously held leadership positions at renowned companies like Booking.com and A1 Telekom Austria. His expertise in digital transformation, online marketing, and customer experience management makes him a valuable asset to Österreich Werbung.

"I am excited to join Österreich Werbung and contribute to the success of Austrian tourism," said Kreppel. "The industry is facing a dynamic digital landscape, and I am confident that my experience and passion for digital innovation will enable us to enhance the traveler experience and attract even more visitors to Austria."

Digital Transformation at Österreich Werbung

Kreppel's appointment marks a significant step in Österreich Werbung's ongoing digital transformation. The organization is committed to leveraging digital technologies to enhance its marketing efforts, improve customer engagement, and ultimately, boost tourism to Austria.

Key objectives for Kreppel in his new role include:

• Developing and implementing a comprehensive digital strategy: This will involve identifying key areas for digital improvement and establishing a roadmap for achieving digital goals.
• Optimizing online channels and platforms: This includes enhancing the user experience on websites, social media platforms, and other digital touchpoints.
• Leveraging data and analytics: This will help Österreich Werbung gain valuable insights into traveler behavior and preferences, enabling more targeted marketing campaigns.
• Promoting innovation and experimentation: Kreppel will encourage a culture of experimentation and innovation within Österreich Werbung, exploring new digital technologies and approaches to reach a wider audience.

A Promising Future for Austrian Tourism

With Stefan Kreppel at the helm of its digital transformation, Österreich Werbung is poised to make significant strides in the digital realm. His leadership will be crucial in adapting to the evolving digital landscape and ensuring that Austria remains a top destination for travelers worldwide.