Personalia: Stefan Kreppel Führt Digitalisierung Bei Österreich Werbung

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Post on Nov 05, 2024

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Personalia: Stefan Kreppel Leads Digital Transformation at Österreich Werbung

Österreich Werbung (ÖW), the national tourism board of Austria, has appointed Stefan Kreppel as its new Chief Digital Officer (CDO). Kreppel, a seasoned digital expert, will be responsible for spearheading the organization's digital transformation efforts, aiming to further enhance Austria's position as a leading tourism destination in the digital age.

A Digital Visionary at the Helm

Kreppel brings a wealth of experience to his new role, having previously held leadership positions in various digital marketing agencies and companies. His deep understanding of digital marketing strategies, coupled with his passion for innovation, makes him an ideal fit for ÖW's ambitious digital agenda.

"I am thrilled to join Österreich Werbung and lead the digital transformation of the organization," said Kreppel. "Austria is a beautiful and diverse country with a rich cultural heritage. I am excited to leverage the power of digital technology to showcase this to the world and attract even more visitors."

Driving Digital Growth and Innovation

Kreppel's appointment marks a significant step forward in ÖW's commitment to digital innovation. The organization recognizes the pivotal role that digital channels play in today's travel landscape and aims to harness the power of technology to reach new audiences, engage with existing customers, and optimize travel experiences.

Under Kreppel's leadership, ÖW will focus on:

• Optimizing online presence: Enhancing the user experience on all digital platforms, including the website and social media channels.
• Leveraging data insights: Utilizing data analytics to understand customer behavior and tailor marketing campaigns for maximum impact.
• Developing innovative digital products and services: Creating engaging digital content and interactive experiences that captivate audiences and inspire travel.
• Building strategic partnerships: Collaborating with key players in the travel and technology sectors to drive digital growth and innovation.

A New Era for Austrian Tourism

Kreppel's appointment signals a new era for Austrian tourism. By embracing digital transformation, ÖW aims to solidify Austria's position as a leading global tourism destination. Kreppel's expertise and vision are poised to drive the organization towards a future where digital innovation plays a central role in shaping the future of Austrian tourism.