Österreich Werbung: Neuer Chef Für Innovation

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Post on Nov 05, 2024

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Österreich Werbung: Neuer Chef für Innovation

Österreich Werbung (ÖW), the Austrian National Tourist Office, has appointed a new head of innovation to drive the organization's digital transformation and enhance its global reach.

Andreas Köstenberger, an experienced marketing and digital expert, will assume the role of Chief Innovation Officer (CIO), effective immediately. He will be responsible for overseeing the development and implementation of new technologies, digital strategies, and innovative marketing campaigns to attract more visitors to Austria.

Köstenberger brings a wealth of experience to the role. He has held leadership positions at several leading Austrian companies, including his most recent role as Head of Digital Marketing at the Austrian Federal Economic Chamber. He is a proven innovator with a strong understanding of the tourism industry and a deep passion for leveraging technology to create compelling experiences.

This appointment signals a commitment by ÖW to remain at the forefront of the global tourism landscape. The organization recognizes the ever-changing nature of the travel industry and the importance of staying ahead of the curve in terms of innovation.

"We are excited to welcome Andreas Köstenberger to the ÖW team," said [Name of ÖW CEO], CEO of Österreich Werbung. "His expertise in digital marketing and innovation will be invaluable as we continue to develop and implement our strategic vision for the future of Austrian tourism."

Köstenberger's primary focus will be on:

• Developing and implementing new digital marketing strategies to reach a wider global audience.
• Exploring and integrating emerging technologies, such as artificial intelligence and virtual reality, into ÖW's marketing initiatives.
• Collaborating with Austrian tourism businesses to develop innovative products and experiences for visitors.
• Strengthening ÖW's presence in key international markets.

The appointment of a CIO underscores ÖW's commitment to digital transformation. By embracing innovation, the organization aims to enhance its marketing efforts, improve the visitor experience, and ultimately contribute to the growth and prosperity of the Austrian tourism industry.