Österreich Werbung: Kreppel Übernimmt Leitung IT & Innovation

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Post on Nov 05, 2024

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Österreich Werbung: Kreppel Takes the Lead in IT & Innovation

Österreich Werbung (ÖW), the national tourism board of Austria, has announced a key leadership change within its organization. Markus Kreppel has assumed the role of Head of IT & Innovation, effective immediately. This strategic appointment underscores the organization's commitment to leveraging cutting-edge technology and fostering a culture of innovation to further strengthen Austria's position as a top global travel destination.

A Proven Leader with a Focus on Digital Transformation

Kreppel brings extensive experience in the IT and digital transformation field to his new role. He has a proven track record of successfully leading complex IT projects and driving digital innovation within organizations. His expertise in areas such as cloud computing, data analytics, and digital marketing will be invaluable to ÖW as it embarks on its digital transformation journey.

In his new position, Kreppel will be responsible for:

• Leading the IT department: This includes overseeing all aspects of ÖW's IT infrastructure, ensuring its stability, security, and scalability to meet the growing demands of the organization.
• Driving innovation: Kreppel will play a pivotal role in identifying and implementing innovative digital solutions that enhance the traveler experience and boost tourism in Austria. This may include exploring new technologies like artificial intelligence (AI) and virtual reality (VR) to create engaging and interactive content, as well as developing data-driven strategies to optimize marketing campaigns.
• Collaborating with internal and external stakeholders: Kreppel will work closely with other departments within ÖW, as well as with external partners, to ensure that IT and innovation initiatives align with the organization's broader strategic goals.

Embracing Digital Transformation for a Sustainable Future

The appointment of Kreppel reflects ÖW's commitment to embracing digital transformation as a core element of its strategy. In a world increasingly shaped by technology, a strong digital presence and innovative solutions are crucial for any organization to thrive.

By leveraging Kreppel's expertise and leadership, ÖW aims to achieve the following:

• Enhance the traveler experience: By utilizing technology to provide personalized recommendations, seamless booking processes, and engaging content, ÖW aims to create a more enjoyable and memorable travel experience for visitors to Austria.
• Strengthen Austria's position as a leading travel destination: Through innovative marketing campaigns and targeted digital strategies, ÖW aims to attract more tourists from around the world, contributing to the growth of the Austrian tourism industry.
• Develop sustainable and responsible tourism practices: ÖW will leverage technology to promote eco-friendly tourism practices and contribute to the preservation of Austria's natural beauty and cultural heritage.

With Kreppel at the helm of its IT & Innovation division, Österreich Werbung is well-positioned to navigate the digital landscape and embrace a future where technology plays a central role in promoting tourism and delivering exceptional experiences to travelers.