Österreich Werbung: Kreppel Leitet Stabsstelle Für Digitalisierung Und Strategie

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Post on Nov 05, 2024

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Österreich Werbung: Kreppel Leads New Digitalization and Strategy Unit

**Vienna, Austria – ** Österreich Werbung (ÖW), the national tourism board of Austria, is bolstering its digital capabilities by establishing a new unit dedicated to digitalization and strategy. This unit will be spearheaded by Stefan Kreppel, who joins ÖW from the Austrian Federal Economic Chamber (WKO).

A Focus on Digital Transformation

Kreppel, a seasoned professional with extensive experience in digital marketing, strategy development, and project management, will lead the new unit in its mission to guide ÖW's digital transformation. He will be responsible for shaping the organization's strategic direction in the ever-evolving digital landscape.

The creation of this dedicated unit reflects ÖW's commitment to embracing digital innovation and leveraging its potential to strengthen Austria's position as a leading travel destination.

Kreppel's Experience and Vision

With his background in digital marketing and strategy, Kreppel is well-equipped to lead ÖW's digital journey. He brings valuable experience from his previous role at the WKO, where he spearheaded various digital initiatives and project management efforts.

"I am excited to join ÖW and contribute my expertise to further strengthen Austria's international tourism appeal, leveraging the transformative power of digital technologies," said Kreppel. "I am confident that we can create innovative and engaging experiences for travelers, ultimately driving positive results for Austria's tourism industry."

A Move Toward a Digital Future

The establishment of this new unit marks a significant step for ÖW in its pursuit of digital excellence. By prioritizing digitalization and strategy, the organization aims to stay ahead of the curve in the competitive tourism market, ensuring optimal performance and growth.

Kreppel's appointment signifies ÖW's commitment to embracing digital innovation and its role in driving the future of tourism.

In addition to bolstering its digital capabilities, ÖW continues to invest in initiatives designed to enhance the visitor experience and promote Austria as a world-class travel destination.