Neuer Leiter Digitalisierung: Stefan Kreppel Bei Österreich Werbung

Neomam Admin

You need 2 min read

·

Post on Nov 05, 2024

68 visitor like this post

Share

Neuer Leiter Digitalisierung: Stefan Kreppel bei Österreich Werbung

Österreich Werbung, the national tourism board of Austria, has appointed Stefan Kreppel as its new Head of Digitalization. Kreppel brings a wealth of experience in digital marketing and strategy to this crucial role, having previously held leadership positions at Styria Media Group and ORF.

A Focus on Digital Transformation

Kreppel's appointment marks a significant step in Österreich Werbung's commitment to digital transformation. The tourism board aims to leverage the power of digital channels to reach new audiences, strengthen its online presence, and ultimately promote Austria as a leading travel destination.

"In a rapidly changing digital landscape, it is essential that we continue to innovate and adapt our strategies," states Petra Stolba, CEO of Österreich Werbung. "Stefan Kreppel's expertise in digital marketing and his proven track record in driving successful digital initiatives make him the ideal candidate to lead our digital transformation."

Key Priorities for Kreppel

Kreppel's primary focus will be on developing and implementing a comprehensive digital strategy that aligns with Österreich Werbung's overall marketing goals. This includes:

• Optimizing the organization's digital presence across all channels: This encompasses website improvements, social media strategy development, and content marketing initiatives.
• Harnessing data-driven insights to personalize user experiences: Understanding customer behavior and preferences will be key to delivering targeted and effective marketing campaigns.
• Exploring new technologies and trends: From AI-powered chatbots to virtual reality experiences, Kreppel will lead the adoption of cutting-edge technologies to enhance the customer journey.

A Vision for the Future

Kreppel is enthusiastic about his new role and the opportunity to contribute to the continued success of Österreich Werbung. "I am excited to join this dynamic team and work towards achieving ambitious digital goals," says Kreppel. "By leveraging the power of digital technology, we can create engaging experiences that inspire travellers and position Austria as a world-class destination."

Conclusion

The appointment of Stefan Kreppel as Head of Digitalization signals a clear commitment from Österreich Werbung to embrace digital transformation. Kreppel's expertise and vision will play a crucial role in shaping the future of Austria's tourism marketing efforts, driving growth and engagement in the digital age.