Dueños De Bosque Verde, Deliplus Y Más

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Post on Nov 01, 2024

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Dueños de Bosque Verde, Deliplus, and Más: Unlocking the Secrets Behind Popular Brands

Have you ever wondered who's behind those familiar brands you see on supermarket shelves? Today, we're taking a deep dive into the ownership structures of some popular consumer goods, specifically exploring the companies behind Bosque Verde, Deliplus, and Más.

Bosque Verde: A Natural Touch

Bosque Verde, a well-known brand for natural and organic personal care products, is owned by Grupo Modelo, a Mexican multinational company primarily known for its iconic beer brand, Corona.

Why Grupo Modelo?

While it may seem surprising, Grupo Modelo's foray into the personal care market can be seen as a strategic move to diversify its portfolio and appeal to a broader consumer base.

Deliplus: The Private Label Powerhouse

Deliplus, a popular private label brand found in Mercadona supermarkets, is owned by Mercadona itself. Mercadona, a Spanish supermarket chain, operates on a "private label" model, meaning they develop and market their own branded products.

The Benefits of Private Labels:

This approach gives Mercadona greater control over quality, pricing, and product development, allowing them to offer competitive prices and cater to their target audience.

Más: A Brand for Every Need

"Más" is a diverse brand umbrella covering a wide range of products, including groceries, household goods, and personal care items. Más products are found in Superama, another prominent supermarket chain in Mexico. While Superama is owned by Walmart Mexico, "Más" is developed and marketed exclusively for Superama.

The Strategic Advantage of "Más":

By creating their own brand, Superama seeks to differentiate themselves from other Walmart stores and offer customers a unique shopping experience.

Key Takeaways

This exploration into the ownership structures of Bosque Verde, Deliplus, and Más reveals several key takeaways:

• Diversification and expansion: Large corporations like Grupo Modelo are increasingly venturing into diverse markets to expand their reach and capitalize on new opportunities.
• Private label power: Private label brands offer retailers greater control and flexibility, enabling them to create products tailored to their specific customer base.
• Building brand identity: "Más" demonstrates how retailers can create unique brand identities to attract and retain customers.

Understanding the ownership and strategic decisions behind these popular brands offers valuable insights into the dynamics of the consumer goods market. As consumers, we can make informed choices based on our preferences and values, supporting brands that align with our beliefs and priorities.