Digitalisierung Bei Österreich Werbung: Kreppel Übernimmt Leitung

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Post on Nov 05, 2024

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Digitalisierung bei Österreich Werbung: Kreppel übernimmt Leitung

Österreich Werbung (ÖW), the national tourism board of Austria, is undergoing a significant transformation driven by digitalization. At the forefront of this evolution is Thomas Kreppel, who has recently assumed the role of Director of Digitalization & Innovation.

Kreppel brings a wealth of experience in the digital realm, having previously held leadership positions at Styria Media Group and ORF, Austria's public broadcasting service. His appointment marks a strategic move by ÖW to strengthen its digital presence and enhance its ability to engage with potential visitors in the ever-evolving online landscape.

A Focus on Digital Transformation

Kreppel's arrival signals ÖW's commitment to embracing the full potential of digital technologies to promote Austria as a travel destination. His key objectives include:

• Enhancing the online presence: ÖW aims to optimize its website and social media channels, making them more user-friendly and engaging for potential visitors.
• Leveraging data-driven insights: Kreppel will lead efforts to gather and analyze data to understand visitor behavior and preferences, enabling more effective marketing campaigns.
• Developing innovative digital tools: ÖW plans to invest in new technologies, such as virtual reality and augmented reality, to provide immersive experiences and enhance the travel planning process.

Embracing the Future of Tourism

By prioritizing digitalization, ÖW aims to remain competitive in the global tourism market. The increasing reliance on technology by travelers necessitates a forward-thinking approach to attracting visitors. Kreppel's expertise and vision will be instrumental in navigating this changing landscape.

The appointment of Thomas Kreppel is a clear signal that Österreich Werbung is committed to embracing digital innovation. As the tourism industry evolves, the organization is taking strategic steps to ensure that Austria remains a top destination for travelers worldwide.