Booking.com: Top-Trend 2025: Essen Erleben

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Post on Oct 29, 2024

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Booking.com: Top-Trend 2025: Essen erleben

The travel industry is constantly evolving, and Booking.com is at the forefront of predicting and shaping the future of travel. For 2025, Booking.com identifies "Essen erleben" as a key trend, emphasizing the growing desire to experience a destination through its culinary landscape.

What does "Essen erleben" mean?

It goes beyond simply eating at restaurants. It's about:

• Immersive food experiences: From cooking classes and food tours to farm-to-table dining and foraging expeditions, travelers are seeking authentic experiences that connect them to local cuisine.
• Sustainable food choices: Conscious consumers are choosing eco-friendly options, supporting local producers and reducing their carbon footprint.
• Unique culinary adventures: Exploring hidden gems, trying regional specialties, and even learning new cooking techniques are becoming increasingly popular.

Why is "Essen erleben" trending in 2025?

Several factors contribute to this trend:

• The rise of the "foodie" traveler: Food has become an essential part of travel, and travelers are eager to discover new flavors and cuisines.
• The growing interest in local culture: Authentic food experiences are seen as a way to connect with a destination's culture and history.
• The impact of social media: Food-focused content is highly engaging on social media, inspiring travelers to seek out culinary adventures.

How can you capitalize on this trend?

Here are some tips for hoteliers and tourism businesses:

• Promote your local food scene: Highlight your hotel's unique dining options, partner with local restaurants, and offer food-related activities.
• Focus on sustainability: Showcase your commitment to using local and organic ingredients, reducing food waste, and supporting sustainable practices.
• Create unique culinary experiences: Offer cooking classes, food tours, or themed dinners that immerse guests in the local cuisine.
• Embrace technology: Use digital tools to showcase your food offerings, promote your events, and provide guests with easy access to local food resources.

By embracing the "Essen erleben" trend, you can tap into a growing market of travelers who are eager to experience a destination through its food.

This trend goes beyond simply satisfying hunger; it's about creating meaningful connections, fostering cultural understanding, and enriching the overall travel experience.